Thanks for dropping by! I’m Lorraine, and I specialize in data-driven marketing strategies and digital marketing solutions for business growth and engagement. Click on the projects below for more information.

An effective brand marketing strategy is equal parts empathy, analytics, and consistency.

• Empathy - understanding the audience’s perspectives, pain points, and passion

• Analytics - deriving actionable insights from data and measuring what matters

• Consistency - building a recognizable brand across multiple touchpoints

A pragmatic digital strategy and transformation consists of people, process, and technology.

• People - aptitude and attitude of the staff and stakeholders to use the technology

• Process - well-defined workflows and structures to streamline the work

• Technology - auditing and adoption of tools and systems that support the work