Thanks for dropping by! I’m Lorraine. I help brands and professionals use digital PR and modern communications to earn trust.
My work spans digital PR, online brand building, content strategy, and AI-enabled communications across sectors including tech, healthcare, consumer, and e-commerce.
Below is a selection of work across public sector, corporate, consumer, and executive branding, shaped by strategy, grounded in audience insight, and designed for real-world impact.
How I Approach the Work
I believe credible communications require audience insight, strategic clarity, human-centered storytelling, lean systems, and responsible use of technology.
In practice, that means:
Starting with the customer, not the channel
Defining clear strategic goals before tactics
Building lean processes that teams can actually sustain
Using AI and digital tools to enhance, not replace, human judgment and POV
Featured Work
HealthHub SG
Public sector digital communications | Digital transformation | Online engagement
I helped steer HPB’s digital transformation, from revamping the corporate website to leading the development and launch of HealthHub.sg, turning complex public health goals into more engaging, data-driven digital experiences.
Impact
2.3 million total page views as of March 2016
34,000 app downloads as of March 2016
Gold Award for Best Government App at the 2016 Mob-Ex Awards
Bronze Awards for Best Community Service App and Best Use of Multiple Mobile Channels
Dyneema® Sustainability Story 2021
B2B brand communications | Sustainability storytelling | Global digital campaign
As Global Marketing Communications Manager for DSM’s Dyneema® business, I developed the global digital marketing strategy for a €300 million business and worked with a multinational team across APAC, Europe, and the US. The goal was to strengthen brand engagement with B2B audiences through a more coordinated, insight-led communications approach.
Impact
Developed a global digital marketing strategy for a €300 million business
Led a multinational team across APAC, Europe, and the US
Achieved double-digit brand engagement among B2B audiences
Strengthened Dyneema®’s positioning as a sustainability leader through a flagship video campaign
