Digital PR and communications strategy for a more credible, AI-shaped world
Hi, I’m Lorraine Tan.
I help brands and professionals use digital PR and modern communications to earn trust with the people who matter most to their business. With 20 years of experience across tech, healthcare, consumer, and e-commerce, I bring a strategist’s perspective and an educator’s discipline to every project.
20 years in marketing communications
Experience across APAC, Europe and North America
Background spanning tech, healthcare, consumer and e-commerce
Educator and workshop facilitator in digital PR and marketing
My digital PR expertise combines the best of brand storytelling, SEO, content, PR and AI-enabled communications.
How I Think
My operating beliefs are simple:
Customers come first, always
Strategy is your North Star
Lean systems matter more than most people think
AI works best when built on strong fundamentals
Selected Work
I’ve worked across the public sector, B2B, consumer, and e-commerce, from launching Singapore’s national health app to shaping executive branding and digital growth strategies.
Health Promotion Board/HealthHub: public sector digital transformation and user engagement
Accel Club: executive branding and PR visibility for founders and the company
DSM: global brand engagement and strategic communications
Tupperware Brands: digital brand growth and e-commerce performance
Writing and Teaching
I also write, teach, and facilitate workshops on digital PR, communications strategy, AI-enabled content, and modern brand building. My focus is practical: helping people think more clearly, communicate their brands more credibly, and adapt without losing the human element.