Storytelling Is a Responsibility
Stories are powerful forces, more powerful than facts and statistics, that must be used responsibly.
During my younger days as a marketer, I was told “selling ice to an Eskimo” is the highest level of marketing and storytelling. That’s unseemly, and a narrative to be wary of.
Stories are powerful forces, more powerful than facts and statistics, that must be used responsibly.
People want/tend to believe narratives that give the illusion of control.
An invitation that promises the power to change our circumstances is hard to resist — to earn more, lose weight, become more attractive, have the life we desire, and so on.
Stories can be the catalyst to rouse people to act or to hold back from their potential. And we can and must choose to change lives for the better.
The stories we create as marketers have a greater, far-reaching impact than we realize. So please use it with care.