Lorraine Tan

Hi, I’m Lorraine Tan, a global strategic digital marketing communications leader with a passion for digital transformation, business growth and branding for multinationals, start-ups, and public agencies.

From launching Singapore’s national health app to driving growth for global brands and scaling multinational teams, I thrive on building connections between people, technology, and impact. I’ve advised business leaders, driven digital transformation, designed campaigns, and shaped executive branding, championing people-centric solutions that deliver measurable results and inspire innovation.

Marketing Consultant

Independent Contractor / 2019 – Present

  • Advised corporations and start-ups, including Tupperware Brands and Accel Club, to shape digital and communication strategies for diverse market needs and digital trends

  • Produced thought leadership content on complex topics such as AI and e-commerce for executive audiences as a ghost writer, published in outlets such as Forbes.com

  • Co-owned a caddy bag brand, Mollieollie®️, overseeing branding, customer engagement, and influencer marketing to drive sales on Amazon US

(Digital | Communications & Business Strategy)

Head of Marketing

Accel Club / Feb 2022 – Feb 2023

(E-commerce | Consumer Goods | Digital Marketing | Branding)

  • Led product marketing and digital teams to achieve double-digit digital engagement and multi-million dollar revenue, applying consumer insights and data analytics

  • Elevated founders’ executive branding as tech disruptors and Accel Club as a tech-powered, VC-backed global e-commerce start-up via effective PR and corporate branding, securing high-profile coverage on international media, e.g,. Sky News, Web Summit

    (Transitioned to consultant role in 2023)

Global Marketing Communications Manager

DSM / Jan 2021 – Feb 2022

  • Developed a global digital marketing strategy for a €300M business (Dyneema®) and led a multinational team across APAC, Europe, and the US to achieve double-digit brand engagement among the B2B audience, leveraging data analytics and consumer insights

  • Led Dyneema® sustainability video campaign, a key brand initiative to highlight its innovative material science advancements and environmental responsibility, reinforced the brand’s positioning as an industry sustainability leader

  • Spearheaded digital lead-nurturing programs and campaign optimization, and aligned global strategies with regional implementation

(Technology | B2B | Digital Marketing | Branding)

E-commerce & Digital Marketing Lead

Tupperware Brands / Nov 2016 – Aug 2020

(E-commerce | Consumer Goods | Digital Marketing | MarTech)

  • 2019 - 2020: Doubled conversion rates and delivered $19M online transactions in North America by enhancing the e-commerce platform and 7x ROAS on digital ad via performance marketing

  • 2016 - 2019: Scaled digital performance across 10 diverse APAC markets and led regional teams in the launch of technology-driven projects such as e-commerce, analytics, and mobile app development

  • Advised senior leadership on market readiness and actionable insights that improved digital campaign effectiveness and transformation

Senior Manager Digital Marketing

Health Promotion Board / Apr 2014 – Nov 2016

(Healthcare | Public Sector | Digital Marketing | MarTech)

Senior Manager Marketing & Client Services

Enterprise Sports Group / Oct 2012 – May 2013

(Events | Campaigns | Digital Marketing | Customer Experience)

  • Led cross-functional teams in delivering sport events, e.g., Cold Storage Kids Run, with over $1M revenue and omnichannel campaigns (digital, social, OOH, print, customer experience)

Early Career Roles, 2004–2012

Assistant Vice President, Cards Marketing, UOB Singapore, May 2011 – Sep 2012

  • Drove card usage and top-of-mind recall via innovative digital initiatives and strategic partnerships with major brands such as Marina Bay Sands and Millennium

Manager, Tourism Shopping and Dining, Singapore Tourism Board, Jan 2007 – Apr 2011

  • Elevated Singapore’s retail tourism and spearheaded placemaking strategies of Orchard Road and the retail sector via alliances with government agencies and global brands, and global brand marketing initiatives

Assistant Centre Manager, Shaw Towers Realty Pte Ltd, Aug 2004 – Jan 2007

  • Achieved 95% office leasing through effective commercial property marketing, tenant engagement, and loyalty programmes

Master of Mass Communication, Nanyang Technological University, Singapore (2008 – 2010) / GPA: 4.1 out of 5.0

Bachelor of Business Studies (Marketing), Nanyang Technological University, Singapore (1999 – 2002)

Education

Thanks for visiting my page. Feel free to drop me a message. While you’re here, check out my portfolio.